Real Madrid
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Enrique Riquelme ran for president of Real Madrid with his «Legado y Futuro» (Legacy and Future) project, challenging Florentino Pérez in the club's first elections in almost 20 years.
My mission was to give audiovisual shape to the campaign's central message — «El Real Madrid no se vende» (Real Madrid is not for sale) — with a vertical piece designed to rally Real Madrid members on social media.
The result is an emotional, direct video built on a sense of belonging and on defending the club's identity.
PROJECT GOAL
The video had three main goals:
Convey the campaign message
«El Real Madrid no se vende»: belonging, legacy and defense of the member-owned model.
Mobilize voters on social media
A short, emotional, shareable vertical piece ahead of election day.
Reflect the seriousness of the project
A polished look, with pace and a tone that is institutional yet approachable.
MY ROLE IN THE PROJECT
I handled the video production of the piece, including:
• direction and narrative approach of the message
• 4K filming with a stabilized camera
• emotionally charged close-ups
• snappy editing designed for vertical (9:16)
• editing pace built for social media
• color grading
• music and sound design matching the tone of the campaign
• delivery optimized for Instagram and social media
The key goal: a video that instantly connects with how members feel.
PRODUCTION PROCESS
During the project:
• I translated the campaign slogan into a clear visual narrative
• I put emotion and belonging ahead of political discourse
• I kept the edit fast to hold attention in the feed
• I kept a look consistent with the «Legado y Futuro» identity
• I adapted the piece to Instagram's native vertical format
The result is a video with a strong emotional charge, aligned with the candidacy's message.
FINAL DELIVERABLES
The project included:
1 main campaign video. Vertical edit with a clear narrative and a direct message.
Piece optimized for social media. 9:16 format designed for Instagram Reels.
Color grading, music and sound design. A visual treatment consistent with the campaign identity.
RESULTS
The piece was published as part of the Real Madrid 2026 election campaign:
• it reinforced the «El Real Madrid no se vende» message
• it generated conversation and reach on social media
• it supported member turnout
• it showed the value of a clear message told through video
Let's talk about your project
If you're thinking about creating a video for your company, tell me what you have in mind and I'll tell you within minutes whether it's a fit and how I'd approach it. I reply personally. No strings attached.