Cinesa
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We created video content that captures the real experience of the Cinesa event: the atmosphere, the activities, people having fun and the essence of a premiere screening designed to build brand recall.
A dynamic, approachable and organic aftermovie designed for social media. We weren't after “the perfect shot”, but after conveying energy, emotion and authenticity.
PROJECT GOAL
The goal of this production was to strengthen Cinesa's positioning as a modern, approachable experiential entertainment brand, connecting with its audience through real, emotional content.
• Show the Cinesa experience beyond the cinema screen
• Capture how the audience interacted with the activities
• Reflect the atmosphere of the event and how much attendees enjoyed it
• Highlight the food offering (menu and dishes)
• Create engaging content for social media and digital communications
MY ROLE IN THE PROJECT
End-to-end video production focused on branded content:
• Creative direction of the content
• Filming the event
• Capturing visual resources (atmosphere, activities, audience, photocall, menu)
• An experience-driven narrative approach
• Editing the final aftermovie
• Adapting the content for social media
The aim was to build a video that doesn't just show the event, but conveys what it felt like to be there.
FILMING PROCESS
During the shoot we captured the key moments of the event:
• Premiere activities
• Basketball activity
• Audience interaction
• People having fun
• Standing area and photocall
• Menu and food details
• General atmosphere of the event
Technical conditions:
• Natural, dynamic filming style
• No aerial shots
• Social-first approach (built for social media)
• Full coverage of the event experience
FINAL DELIVERABLES
The main deliverable was a dynamic aftermovie optimized for social media.
Video features:
• Snappy pace
• Fresh, approachable style
• Basic color grading
• Format ready to publish on social media
RESULTS
The result allowed Cinesa to:
• create engaging content for social media
• strengthen its perception as an experiential brand
• showcase what sets its events apart
• increase engagement on its digital channels
• have reusable material for future communications
Let's talk about your project
If you're thinking about creating a video for your company, tell me what you have in mind and I'll tell you within minutes whether it's a fit and how I'd approach it. I reply personally. No strings attached.