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Team introduction video for a company website
How to film a team introduction video for your company website: length, questions, who appears, where to shoot and turnaround. A guide from a filmmaker in Madrid.
A team introduction video works when it runs 60 to 90 seconds, lets 3 to 5 real people speak and is filmed at their own workplace. That turns an About us page from a list of names into something that builds trust.
The usual mistake is filming a corporate speech with everyone standing in a row. Visitors want to know who they will work with, how they talk and what they care about. You get that with simple questions and calm shots, not a rigid script.
What is a team introduction video for?
A service company sells people before it sells a product. Consultancies, clinics, law firms and design studios usually have the team page among their most visited, and it is often the weakest: uneven photos and bios copied from LinkedIn.
A short video helps at three moments: when a client decides whether to call you, when a candidate decides whether to send a CV, and when a salesperson needs something to send after a first meeting. One shoot covers all three.
How do I film a team video step by step?
Who appears and how long each person speaks
I pick 3 to 5 people from different areas, not only management. Each one speaks for 10 to 20 seconds. If the whole team appears, I skip formal interviews: I film working shots and one short line per person, and keep longer interviews for two or three voices.
Questions instead of a script
I prepare three questions: what do you do day to day, what do you like about working here, and what would you tell a new client. Nobody reads a text. I film several takes, chat with each person beforehand so they relax, and pick the natural-sounding lines in the edit.
Where to film and with what gear
I film at each person's desk, with natural window light and one small fill light. I use one camera with two lenses and a lavalier microphone per person. For a team of 5, the shoot fits in a half day of 4 hours, without stopping the office.
Length, formats and where to publish it
The main video runs 60 to 90 seconds in horizontal format for the website. From the same footage I cut a 30-second vertical version for LinkedIn and Instagram and a couple of single-person clips for the team profiles. If the company has a careers page, I add a cut made for it.
Delivery is usually 7 to 10 working days after the shoot. I always add subtitles: many people watch without sound, especially on mobile during office hours.
Common mistakes in a team video
- Filming the whole team in a line, looking at the camera and stating their job title.
- Using a script written by marketing that nobody says naturally.
- Stretching the video past 2 minutes: nobody watches it all.
- Filming in an empty meeting room instead of the real workplace.
- Forgetting the image release from each person who appears.
- Publishing the video and never updating it when the faces change.
Frequently asked questions
How long should a team introduction video be?
Between 60 and 90 seconds for the website. If you need something longer for a careers page it can reach 2 minutes, but it helps to also have a 30-second cut for social media.
How many people should appear in the video?
Between 3 and 5 people who speak and, if the team is larger, the rest appear in working shots. More voices make the video longer without adding new information.
Do employees need to sign a release?
Yes. Everyone who appears with image or voice should sign an image release before the shoot. It helps to state where the video will be published and for how long.
Can you film while the team is working?
Yes, and it usually looks better. With light gear and lavalier microphones the shoot does not stop the office. I tell each person in advance which time slot they are filmed in.
If you want to introduce your team with a video that looks like how you really work, write to me from /contacto with the number of people and the city. I will propose a shooting plan and an itemised quote. The corporate video services are on /servicios.